20
Apr

Why Technology & Doctor Horrible are Important to Joss

In an interesting article about Hollywood’s transmedia gurus, David Kushner has the following to say about Joss and Doctor Horrible:

“Whedon is now experimenting with properties that originate online as short video series or Web serials. Part of the incentive is the creative freedom and low production costs. At the moment, he is creating a three-part, 30-minute serial about a hapless villain, called “Dr. Horrible’s Sing-Along Blog,” which he plans to make available for free online. If that show gets picked up in another medium, Whedon will own a greater stake than if the show originated on network television. ”

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