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iTunes Issues...Why?
July 30, 2008
1:46 pm

The fact that this short film will be available soon on iTunes internationally is great. But I'm more curious as to why there is a problem releasing this kind of content internationally at all. The distribution platform is already time tested, has the bandwidth, has the purchasing capabilities and is a more or less solid internationally available application. There also shouldn't (as best I can tell from the blogs) be any studio license issue involved either. From my point of view, there is nothing actually 'new' happening here at all as was previously claimed. 

So put simply why is there an issue with getting iTunes content distributed worldwide?

The only obvious reason that springs to mind is re-rating the film with country specific classification code. As this might involve a committee and need to be slotted in for viewing amongst with other content.

July 30, 2008
2:12 pm

Each region operates under a different branch...

The problem is that iTunes is handled differently in different regions. Those regions have to work out the various logistic issues, including perhaps translations and perhaps other legal concerns. iTunes US is not the same as iTunes EU. They operate under different branches of Apple. Apple Main Office probably has nothing over to do with iTunes US or iTunes EU directly.

So basically, it's due to the structure of international companies, rather than issues with liscensing fees and such.

July 30, 2008
3:25 pm
Forum Posts: 222
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March 21, 2008
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In the interview they did for this site, Jed Whedon & Maurissa Tancharoen said that iTunes in each country has a whole different process to get content available.  They said the easiest one to pull off was Canada whichi s why it's been done, they're still working on the others.

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