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…It’s an experiment to see if producing content directly for the Internet can be a viable economic option, something Whedon started planning months ago during the writers’ strike.

“I’ve been interested in doing things that were smaller, lower budget, more filled with my friends, and sillier than I’m allowed to do in the normal course of Hollywood,” he said in a phone interview Friday. “So I decided I’d just fund a little something myself. It kind of ballooned, in terms of the amount of talent that we were able to attract, but it’s been true to its tiny roots of ‘Let’s just put on a show.’ ”

…[Joss Whedon's] fans are also the ones most likely to know how to copy his videos before they’re available for sale, but he knows that already.

They got the teaser before we were ready for it,” he said, chuckling. “The inevitability of some piracy is something we’re prepared for.”

His hope is that true fans will buy it regardless since “the buying of it is part of being in the (fan) community because it supports the people who have created it.

“I mean, we’re giving this thing up for free on the Internet for a week because we want to give the fans something that they can just have,” he said. “But we want to make it an event that goes away, so that it feels more special.” …

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