In an interview with the Los Angeles Times, Joss Whedon talks about Doctor Horrible’s Sing-Along Blog.

And the Internet musical you’ve been doing?

Eventually. At first I was just really working the problem because the strike was a very serious issue and one that I don’t feel we resolved adequately. I reached out to the people in Silicon Valley, like everyone else, and said, if you will finance something, I will put it together. I will shoot it tomorrow. I will make something so low-budget that will look so good. That deal still isn’t made. It took so long. But I wanted to get out there and create jobs and tell stories, and really explaining to people that there really is another way. Well, I found out that wasn’t it. And that ate up a lot of my time. So I thought maybe something smaller. “Dr. Horrible’s Sing-Along Blog” was something I’d thought of before to do as an audio podcast so I could write some songs. I thought it would make a nice little piece — three 10-minute segments. Maybe find a way to monetize it. And I got my brothers involved. So we all wrote it together, the four of us, and then Neil Patrick Harris, who is a buddy, agreed to star in it. And that was our dream because he’s got the greatest singing voice and he’s a brilliant actor. And Nathan Fillion agreed to star in it as the villain. And Felicia Day agreed to star in it. And when we came back, Fox said instead of 3 1/2 months to write a script and a few months of prep time, we’re shooting ["Dollhouse"] in two months. And we hadn’t even fully broken an episode.

And I had “Dr. Horrible” to shoot two weeks from then and no line producer for that. It was a time of work. The thing is, I wasn’t going to abandon or short-shrift either project. You just can’t. You can’t put something out there with your name on it that isn’t the most wonderful you can make it. I also had the comic books that I should have written during the strike, but I didn’t. Apart from being sick, I really have no excuse, and they all hate me now. And they should.

When will “Dr. Horrible” launch?

We’re dropping in the last effects and color-timing it right after upfronts, and then I’ll be talking to people about how we can put it out. I would like to monetize it so I can not only say, ‘Look, I can tell stories,’ but people can be paid.

• External Link: Los Angeles Times Article

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LOL, Bud. I missed registration (again) but nevermind. As you say, the rules are many and the punishments are harsh! Interested in the 'monetize' bit….pay per view, do you think? Or adverts before each clip?